Technology is constantly changing and updating to stay up to date and for you to keep up with the trends. Social media is one of the most important aspects of technology. Look around and see we’ve been a part of the evolution of social media. Instagram started as a mobile app that allowed the sharing of pictures and comments. Today, Instagram is well equipped for carrying out a business with the help of insights, shoppable tags, etc. Customers are choosing to shop online more because of the convenience that lies in it. Social commerce is not just a marketing buzzword but is an important tool to leverage customer loyalty.
What is Social Commerce?
Even if you don’t have a complete understanding of what the word means, you’ve probably seen it on Facebook or Instagram. The relatively new term was introduced by Yahoo in 2005. Social commerce is nothing but the use of social networking sites like Facebook, Instagram, Twitter to promote and sell products and services.
Reasons Why Social Commerce Works
Social commerce works for multiple reasons. As a user’s shopping journey is integrated into his or her regular activities. Additionally, the lengthy checkout procedure is also eliminated with the help of social commerce.
Here are the most important reasons why social commerce is gaining more popularity:
Online retailers can target new markets
Traditionally, the process of reaching new markets requires a viable long-term strategy. However, Facebook and Instagram Ads are easy to make and the reach is insane. Facebook’s targeting and testing features and unparallel.
Reduced friction in the shopping experience
Most users can purchase a product with a few clicks. As the address and payment details are already stored on the app, there is no need to add them time and again.
Generates buzz
Shopping is not just a luxury or a leisure activity, it is a social activity. Showcasing your products directly to your customers can create a lot of buzz and conversation around. It also creates urgency as FOMO (Fear of Missing Out) is as real as it can get.
Easy retargeting
Social media platforms quite often have personalized features. For eg., Facebook retargeting can improve the performance of a product.
Additional channel for customers
With social commerce, you’re not waiting for your customers to come to your app or website. Instead, you’re going an extra mile towards them. With an integrated shopping experience, customers prefer sticking to their apps as it is convenient.
Convenient collaborations
Influencers are the current big thing in the world of social media. People look up to these influencers and have trust in their product recommendations. It is social commerce that makes collaborations and affiliate marketing with influencers easier.
Social Media Myth
The term social media is not just about likes, comments, and stores. There’s more to these platforms than just what meets the eye. Hence, merely having a business account isn’t enough, your customer’s social media behaviors are constantly evolving. You need to stay at the top of your game by staying up to date on all the latest trends and strategies.
Social Commerce is Social Selling. Furthermore, Dash101 is a full-stack eCommerce platform that allows individuals owners of large organizations to launch and manage an online business by creating their own online store. It allows business owners and organizations to create their free online shop website, industry-leading logistics SaaS solutions, online payment integrations, COD, marketing, and promotion tools.