Ecommerce packaging can have a deep impact on your business. Not only does it help you deliver customer orders safely, but also build relationships with the customer. With types of packaging in ecommerce, you can break down your requirements and focus on what suits your business.
As a seller, you can have two aims regarding the packaging of your products. From there the best packaging practices for ecommerce business are decided. In one of the cases, you focus on building a brand, while in the other you focus on delivering it in a good condition. While the second one is non-negotiable, the choice of the former depends on your business.
Standard Packaging
This is the most basic types of packaging in ecommerce business. The goal of this type of packaging is to deliver the product safely to the customer’s doorstep. You don’t focus on how it looks or what all components are there. For example, the standard packaging for apparel will include a basic plastic bag that is opaque. You can tick the label on top of it. Until the apparel is some sort of heavy winter garment like a coat, that has some structural integrity to it, this king of packaging works.
Standard packaging is the type of packaging in ecommerce also known as utility packaging. This is because it serves the purpose of ecommerce. In case you are shipping some fragile items, you will put some fillers in the package to keep it safe. In case your focus is to keep the packaging costs at the minimum, this type of packaging will work the best for you. If you are picking a box, make sure it is not too big, and that’s because logistic companies charge you based on the volumetric weight of the parcel. So, if the package is too big, you are charged based on the volume it occupies, instead of the weight of the product.
Here are some of best packaging practices for ecommerce business-
- Make sure that your packaging is water resistant
- Use a pressure resistant tape to seal your package
- Use fillers, and other forms of dunnage to keep the product safe and its integrity sound
Branded Packaging
The next type of packaging is branded packaging. The best packaging practices for this type of packaging are a slight different. In this the goal of the seller is to stand out with packaging, and not just deliver the product safely.
In other words, you want to create an experience for the customer. Most sellers when trying their hands on branded packaging ditch cheap packaging materials. Because you want your packaging to have a good experience, you add certain elements to it. This helps the customer recognize that the package is from your brand. For example, when you order from Myntra, you can see that the package has the name of the brand printed over it. Similarly, adding a small catchy tagline on the package also does the job.
Here are some of best packaging practices for ecommerce business-
- Start by getting your name printed on your packaging
- Use corrugated boxes instead of cheap plastic bags
- Buy a unique packaging box that already comes with a distinguished print
Custom Packaging
One of the best packaging practices for an ecommerce business is custom packaging. In this type of packaging you want your customer to remember you from it. It works on providing an elevated level of experience in every aspect. For example, if you order health and wellness products from luxury brands, you will find that they have added layers in the packaging, they might have soft tissue, a silk cloth, printed cards among others.
All of this creates a distinguished level of customer satisfaction. It is something that you provide to tell your customer that they are valuable. If you are selling products that have a greater profit margin, you can choose to spend a part of it on enhancing your packaging..
Here are some of best packaging practices for ecommerce business-
- Add personalized notes of gratitude, discount coupons, vouchers and more
- You can also add free samples of some products
- Add a satin cloth or good quality wrapping paper
Conclusion
With the knowledge of types of packaging in ecommerce, you can make the right decision for your business. if you want to invest very little in packaging and focus on only the essentials, try utility based packaging. On the other hand, if you want to get your name out there, you must try branded packaging. However, whichever you choose, make sure that you partner with a reliable shipping shipping partner like Dash101, that can help you ship to 26000+ locations with ease. Deliver your parcels in the best condition with more than 8 courier partners at the lowest costs starting Rs23/500gms.
