Over the past years, social commerce has gained immense popularity. We’ve seen innovations in social commerce for a wider acceptance from consumers. Here is a list of social commerce apps for merchants that have proven to be helpful in more than just one way
Amazon Spark
Amazon Spark is a part Amazon app for iPhone and Android users. The app allows followers to discover and shop stories and ideas. New users select at least five interests to create a personalized feed. Users can shop by tapping on the shopping bag icon or interact with people by commenting or smiling on their posts.
You’re already aware of the basics of Instagram. Earlier this year, Instagram introduced its shoppable posts feature. It makes tagging and shopping products directly from the platform easier. Users can tag a minimum of five products per single image post. Shoppers can complete their purchase without actually leaving the app.
Facebook has been trying to develop its buy buttons and e-commerce features for a few years now. Shopify, BigCommerce, WooCommerce, and Magento are all integrated with Facebook. This gives sellers the ability to provide customers with a seamless transition from a Facebook page to a store gallery. Last year, Facebook launched its Buy Now button to its Messenger application.
The app made Buyable pins available in 2015, letting customers buy products without leaving the pinboard and social bookmarking site. It has integration with sites like BigCommerce, Shopify, Magento, IBM Commerce, and Salesforce Commerce Cloud. Merchants can reach a wide audience and provide product rich pins with the most up-to-date price, availability, and product description. Pinterest provides a Messenger chat extension and bot to enable pinners to search, share ideas, and buy products.
Shop Social
Shop social is a tool used to make your Instagram photos shoppable on your eCommerce site. Instead of linking a single URL to a photo, you can tag multiple products to your photos. You can direct everyone to reach on your Instagram or integrate your Instagram feed to your website. Shop Social is a paid tool, but it is worth your money.
Beetailer
It is a tool that assists in importing your existing website on Facebook. Beetailer integrates with online marketplaces like Shopify, Magento, PrestaShop, and Amazon Webstore. If you do not use any of these platforms, you need not worry. You can create a Facebook store from scratch using a custom store feature. Beetailer offers a variety of tools that help in the promotion of your brand and products. Automation of your marketing, integration of Facebook comments in your store, and measurement of results is also possible through these tools. Beetailers offers a free account for a single store and less than 30 products. Anything above 30 products would require you to invest in their Premium plans.
Given above are 6 Social Commerce Apps for mentioned that is with beneficial tools. Social commerce apps are important as they help people in establishing better relationships with their family and friends. The importance of these apps lies in two-way communication as it not only allows your customers to engage with you but also allows your business to use social media as an efficient customer service channel.
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