Personalization is ruling the world. No matter which industry you look at, personalization is becoming important everywhere. It is taking your business to the next level. In fact, from the marketer’s perspective, one of the most invested campaigns today is nothing but personalization. And if you are wondering what is one of the most effective ways of providing personalization to customers, it is packaging inserts!
Packaging inserts when used the right way can transform your business. Because we live in a world where customer expectations change rapidly, marketers have to stay competitive in order to survive. And personalization is the key to it.
We have come far from the time when packaging was just used to safely deliver the products to the customer’s doorstep. Today, they are being used to enhance the value of the business as well as establish a rapport with the customer. Brands selling online are using packaging for their branding. This in turn in luring the customers as well as providing a distinguished experience to them.
The Importance of Personalization
It is essential to understand why personalization is important for the customers. Every other brand you look at is trying to provide an experience that makes the customer feel special. In other words, personalization means speaking directly to your customer. You don’t make them feel like you’re selling to the masses. Instead, you speak directly to their needs.
Imagine the below scenario. Let’s say that you are a customer looking for a washing machine. You have a family of four members. Sso, you head to the electronics store to look for the available options. Now, as you enter the store, you find several washing machines placed in a section. You can read their features and pricing. And that’s that.
Next, you head to another store. Here a sales agent observes you watching the washing machines. They come to you and ask you about the details you are looking for. Based upon the conversation you have, they suggest you a product.
From the above scenarios, which of the two experiences do you like more? It is obvious that you like the second experience more because it speaks directly to you. While the exact scenario cannot be replicated in an online business, there are other ways to personalize the experience.
Using packaging inserts can be a wonderful way to create your branding and target the sweet spot of the customer. It sends across an important message and tells your customer that they are valuable.
The Idea lies again in customer expectations. When customers purchase our product, they expect the product to arrive at their doorstep, packed in an envelope or a box. This depends on the nature of the product. So, how is it that you can create a personalized experience?
How about sending your customers a personalized card as a packaging insert? Not only will this idea be creative but also surprise your customer. And that’s because they were not expecting it in the first place.
So, what are packaging inserts after all? And how can they help you provide an experience to your customers? Don’t worry, we’ve answered all these questions below-
What are Packaging Inserts?
Packaging Inserts are paper notes or any additional pieces that you insert in a package. These are the items or things that the customers didn’t order in the first place. When you are adding packaging insert, you first package your product and add the additional item in the space left in the package.
There can be a wide range of packaging inserts. Right from cards, to additional coupons, membership offers, birthday greetings or any other thing. It depends on how far you’re willing to go for your customer.
Packaging inserts can therefore be used for a variety of purposes. If you’re selling a new item, you can insert a guide in the package that talks about using it in a better manner. This will help you achieve greater customer satisfaction, since the customer feels more valued. In addition to this, you can also send your customer s thank you card for their purchase. Tell them that you feel lucky to have them on your platform. While it might seem like a very little detail, it actually goes a long way in building a relationship with the customer.
In another case if you want your customer to purchase more, you can provide them an exclusive coupon. This will help entice them into making a new purchase with the help of the coupon. Several beauty and wellness brands do this trick. When you buy a product from them, they will send you a packaging insert with a discount coupon on your next purchase.
Why use Packaging Inserts for Your Online Business?
Packaging inserts serve multiple purposes. They don’t require a lot of investment. But, what they do is something that brings a lot of returns for your business. While some of thes are in terms of immediate repeat purchases, others are in terms of reputation.
Packaging Inserts are Low-Cost
Packaging inserts costs you very less. When you get them printed in bulk, they’ll cost you even a much lower amount. So, if you look at it, they are a very good option for advancing your business without much ado. Just like your pack your usual products, you have to place the packaging inserts in the shipment boxes.
They Represent Your Brand
Packaging inserts speak for your brand. You must use them regardless of the size of your business. In other words they act as a marketing tool for your business. It creates more impact because honestly as humans we still crave for tangible things. No doubt that digital media and platforms have become an essential part of our lives, but we still love to receive something on pen and paper. A packaging insert fulfills this message and leaves a lasting impact on your customer.
Help You Retain Your Customers
If you are looking for a way to build customer loyalty, packaging inserts are your ultimate go to option. They help you retain your customers with positive customer experiences. When a customer finds a packaging insert in their order with a heartfelt note on it, it is sure to strike an emotional chord with them. This helps in building positive customer experiences that ultimately nurture the relationship between you and your customers.
Provide a Superior Impact
A superior customer impact is all you need to make your customer stay. There are lots of businesses that are providing lucrative prices and great deals. But, it all comes down to the way that you are able to create a difference. With packaging inserts you can create all the difference in the word and stand out from the crowd. Remember that a positive feeling stays in the minds for long. So, when the customer thinks about making a purchase, they are reminded of your sweet gesture.
How Can You Leverage Packaging Inserts for Your Online Business?
If you want to make use of packaging inserts, you can do that in several ways for your business. Take a look below-
Gratitude Notes
Tell your customer that they are valuable. Also, tell them that they are the ones who help you grow. Don’t let these little things go unspoken. Because the market competition is tough, you have to create an impact in other ways. You can send packaging inserts to yoru costumes for this purpose. Write a beautiful message and get it printed on a card. That’s all you have to do. Now keep them in your warehouse, just besides the packaging section. This is so that your staff puts a card in every package they wrap and ship. One line of message can go a long way in nurturing your relationship with your customers.
Vouchers
Vouchers are another way to tell your customers that they are valued. Send your customers vouchers in their packages. A packaging insert with some cashable points of coupon can help your customer make another purchase. In fact, it lures them into buying more. For example, if your customers love purchasing from a brand, send them an exclusive coupon of that brand. This will help them go ahead and spend more on your website.
Exclusive Deals and Memberships
Why not send your customer an exclusive deal. For example tell them that oua re offering them a one time 50% off on their next purchase of a certain minimum order value. Gestures like this can help you become the hero of your customer’s eyes.
Smart Guides
Guides that help the customer understand the product or style it in ways are also helpful. For example, you can create a video on how to style a scarf in 5 different ways. Then print a QR code of it over a packaging insert and slip it inside the parcel. Your customers can scan the code and watch the video.
Conclusion
Packaging inserts can have a great impact on your business. They can drive your ROI and most importantly create a good image of your brand in front of your customer. Remember to partner with a reliable shipping platform to ship your valuable parcels. Dash101 is one platform that helps you shop to 26000+ pin codes at rates starting Rs 27/500 gms.
