It is the dream of every ecommerce business to generate sales. The more sales they generate, the better are they able to earn revenue. In case you are starting your business, you’d obviously want to leverage this time of the year to maximize your sales. And if you’ve been in the business for long enough, then you know that the trick to generating sales is to leverage ecommerce offers.
Ecommerce offers can help your business flourish in several ways. Let’s be honest- customers are lured to online shopping because of the lucrative offers. Obviously, there are other reasons such as convenience and ease of payment as well. But, you can’t’ deny the role of e-commerce offers.
eCommerce Offers for the Festive Season
If you want to have a direct impact on your sales you can create ecommerce offers. Depending on the time of the year, you can customize them. While the customer keeps on purchasing throughout the year, they stop at your business when they find a low costs option.
No matter which ecommerce website you open, you must have seen all of them flooded with ecommerce offers. While some offer you a flat 70% off on the products, others just tell you that your favourite item is now available on ‘Buy 1, Get 1’ offer. Similarly, spotting other ecommerce offers like a flash sale valid for 1 hour, or a limited period free shipping offer are common.
All of these efforts that are put in creating e commerce offers helps catch the customer’s eye. You might have also seen these offers written in very bold with vibrant graphics. They are either highlighted or have bright colours to catch your attention. Since an average human’s attention span is only 7 seconds, it is all the time you have as a business.
Let’s say that your customer is scrolling through a feed on social media. In this princess they come across several graphics and images. So, you have only a few seconds to grant heri attention before they move away. For this reason, your ecommerce offer must be eye grabbing, appealing and smart enough.
Because if you can’t leverage the festive season to make more sales, you will find it very difficult to reach your customers otherwise. It is understandable that your competitors will try to do the same, but it is your efforts that will help you stand out.
So, let’s get you started with ecommerce offers. If you are wondering how you can leverage them for your business, you’re at the right place! Read on to find out more.
What are e Commerce Offers?
By now you must have got a taste of ecommerce offers, if you’ve ever shopped online, if you have not, e commerce offers are basically a promotional tactic they are offered to the customer to drive sales. These offers are of various types and their aim is to catch the customer’s attention.
Many ecommerce offers create an urgency in the mind of the customer. This makes them feel that if they don’t purchase the product, they will be left out in the market race. Therefore, ecommerce offers strike the psychological chords of customers and push them to make more purchases.
Now there can be another scenario. Yo might be selling the same product at any time of the year at low prices. But, in most of the cases, nobody will notice them. On the other hand, if you create an ecommerce offer for it andmarket it as huge savings for the customers, the effect will be the opposite. Therefore, it all comes down to drafting your marketing message with utmost care.
For example, lt’s say that you are selling refrigerators. In one ad, you write the following message to sell your product-
Case 1
Whirlpool Refrigerator for your house
Price: Rs XX
Buy Now
In another case. You decide to add a twist to it-
Case 2
Whirlpool Refrigerator: All That Your Kitchen Will Ever Need!
Now Available on 30% OFF from 3rd to 5th of the month
Price: YY XX
You Save Rs 30,000
From the above examples, which of the products will you buy in spite of the price being the same? It is obvious that the customer will be drawn to the second copy more. And that is the magic thate commerce offers!
How to Leverage eCommerce Offers This Festive Season?
Ecommerce offers are for everyone. And no matter what you sell, you can always add magic to your business with them. Here are some of the effective ways to create ecommerce offers-
Offer Free Shipping
Free shipping is one of the most enticing ecommerce offers. When you tell your customers that you are offering free shipping, they are automatically inclined to making purchases. You can offer free shipping in two ways.
- Offer a minimum threshold amount to shop. This means that to avail free shipping, your customers have to shop for a minimum order value. This will raise your average order value on the platform. As a result of this, your free shipping costs will be accommodated effectively in the profit margins.
- Another way is to offer your customers with timely free shipping and partner with a low cost courier platform like Dash101. When you offer time based shipping, your customers rush to make purchases. They don’t want to miss out on an exclusive offer.
Create a Sense of Urgency
Creating a sense of urgency in ecommerce offers is a must. No matter what you do, try to make it sound like the customer is missing something. Because if they don’t realize this fact, they will not make a purchase immediately. There are two ways to execute this ecommerce offer strategy-
- Add a timer to your offers. Show your customers that they have only a few hours left to avail the offer. This gives them a major FOMO. and honestly, nobody wants to miss out on great deals.
- Alternatively, you can show that you only have a few stocks left for the product. When your customers know that something will go out of stock soon, they will try to purchase it immediately. But, this is when they are interested in the product.
Buy One, Get One
Another one of the successful marketing strategies is to kit your products. It is possible that some of your inventory might be slow selling. Why not combine them with a bestselling product and create a healful combination for the customer? Remember that you will have to analyze several parameters for this to take place. Find out which product combinations are god enough for your target customers. Alternatively, you can also provide a combo discount, if your customer wants to purchase just one of the products.
Focus on the Copy
Your copy for your ecommerce offer must be compelling, it must strike the right chord with the customer. Because if it doesn’t there is not much that you can do with your ecommerce offers. Make your copy appealing and use effective words. Always keep in mind that you have only a few seconds to grab your customer’s attention. Make sure you make it count!
Be Persuasive
Remember to be persuasive about your products. If your offer doesn’t sound good enough to the customer they will not purchase it. So, use your copy and offer to cause an impact. For example, telling your customer that you’re offering 10% off might be not that effective. Instead offer good discounts during the sale season. And tell your customers that they are getting a chance to save X percent.
Personalize Your Offers
Customers want offers on the products they like. So, make sure that you provide them on those products. Take a look at the products your customers have in their carts. Maybe price is one of the easons they abandoned it. During the festive season, personalize your offers and make your ecommerce offers count. One way to do it is to offer a discount on the best selling product. If you can’t look into every customer’s basket, try offering a discount on the best selling products.
Display Savings
Remember the example above where we talked about selling a fridge in two different ways? The better copy showed the customer the amount they were saving on the product. You can do that too. Just with a little tweak in your website, you can make that happen automatically for every product.
Conclusion
Ecommerce offers can help you take your business to the next level. But, only if you use them wisely. Try to understand your customer and what they want. Based on this you can create offers that speak to them. In other words, you better know the kind of offers your customers fall for. So, when you’re creating one make sure you use those words and phrases. Make your business successful this festive season with e-commerce offers and cost-effective shipping. Leverage Dash101 to ship with 8+ courier partners at rates starting Rs 23/500 grams. Reach out to 26000+ pin codes effortlessly. Make the most of the festive season with higher sales and greater profit margins!
