For the growth of an e-commerce brand, analysis of data is crucial. That is why you must invest your time in setting up an analytics tool for your e-commerce website on priority. There are a lot of options when it comes to available analytics tools. According to us, these are some of the best Analytics Tools for your business.
Google Analytics
Google analytics can never be the wrong option for you. It’s free and convenient to use. Google analytics comes with a search console tool, which makes it the perfect package for any e-commerce brand. Google Analytics can help you in the decision making in marketing your business. With google analytics, you can keep a close watch on where your traffic comes from, which pages your visitors are spending the most time on, etc.
Kissmetrics
It is an ideal tool for marketers that need more advanced reports. Kissmetrics can help you find out how many times a specific visitor has visited your site. Unlike other tools, Kissmetrics emphasizes individual reports rather than the general level of traffic.
Matomo
If you’re looking to go beyond Google, Matomo is an open-source for e-commerce owners that have a technical profile. To use Matamo, you need to install it on your server as it is not remotely hosted. Matomo has various features like automated reports on metrics such as conversion rates, average order value, etc. It is also integrated with platforms like Shopify, Woocommerce, and Magento.
Hotjar
For the success of any e-commerce business, decisions cannot be made based on mere assumptions. Hotjar is a valuable tool that helps in improving the click-through and conversion rates of your websites. You can also view heatmaps of your website along with real-time recordings of your visitors.
Woopra
Abandoned orders are an inevitable part of any e-commerce business. Woopra’s specialty is that it emphasizes the concept of shopping success. This platform also generates individual platforms that help you to know your most valuable customers and their interactions with your store.
Adobe Marketing Crowd
Adobe Marketing Cloud is yet another powerful tool that is used by e-commerce sellers for analyzing insights of their website. However, this tool requires you to know the application before you study the reports. It also gives you an in-depth analysis of your customer views.
Klaviyo
Klaviyo is an e-commerce analytics tool that helps you to analyze your email data. Klayiyo understands that e-commerce and email marketing go hand in hand. Email automation is the cornerstone of any e-commerce empire and Klaviyo makes this possible for you. They provide an in-depth analysis of e-commerce.
Now that you know the available options, you must choose the one that aligns with your e-commerce goals and can also help you solve the problems that your business wants. Understanding the metrics of your business can help you make decisions and predict current and future sales trends.
