Instagram’s creation began with the idea of just posting and sharing photos. The whole structure of Instagram has changed. People are using this platform for social selling and marketing their businesses. There are a large number of influencers with an insane number of followers. With a structured plan, anyone can become an influential brand too. All you need is a guide to marketing for Instagram!
You need to have the right content to always keep your followers engaged and it should be interesting enough to drive more attention to it. Figuring out what kind of posts attract your audience can be hard.
To help you out a little, here are ten powerful Instagram marketing tips that will make your work easier.
Switch to a business profile
If you weren’t aware, Instagram allows you to choose if you want to have a business profile or a personal one. You cannot market professionally through Instagram without having a business account. So, make the switch if you haven’t already.
Head to your settings and click on “Switch to Business Profile” to get started.
Use Instagram’s analytical tools
Instagram business profiles are very similar to Facebook business profiles. Through Insights, you can take a look at statistics, impressions, engagement data, etc. You can get a breakdown of the demographics of your followers concerning their age, gender, location, and active hours.
Who wouldn’t want to sell more products just by adding pictures on your Instagram? Well, it is possible to do that. Instagram is a brilliant platform to advertise your products with clear images. However, you need to play your cards right. Don’t be too pushy and scare your followers off with advertisements and constant posts. While posting teasers, you need to be subtle and not force your followers to make a purchase.
Invest in Sponsored ads
Instagram ads have become quite common on the platform. The selling point for Instagram Ads is that you have control over how much you are spending. Additionally, you get to choose your target audience. For sponsored ads, use content that is appealing to the target demographic.
Use Stories
The benefits of using stories are endless. Well, stories are displayed right at the top of your follower’s timeline. Brands also use stories to caption behind the scene moments. And while posting stories, you don’t even have to worry about your content aligning with the aesthetic of your Instagram feed.
Partner with an Influencer
Influencer marketing is gaining more and more popularity as more people are reaping the benefits of it. You can market your brand through influencer marketing and increase your reach on Instagram. The first step is to identify a few influencers and verify if their content is relevant to your product and service.
Instagram has conveniently dominated the social media world. People are constantly liking, commenting, and sharing posts So, take advantage of its analytical tools to use this platform to its fullest. Schedule your posts in advance to avoid overposting. You can also leverage the power of user-generated content by reposting images that your customer shares.